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How Ancaster verifies a figure

Every number on this site traces to something an advertiser published, on a date. This page says exactly what that means and where it stops.

Read from the advertiser's own materialDatedBlank where unresearched

Why fields are left blank

An unresearched field is shown as not researched and stays in the table — see Notion's terms, where four of the five mechanics are listed as not yet researched rather than quietly dropped. Removing the row would imply the term does not exist, which is a different claim and an unresearched one. Most affiliate directories omit what they do not know, which reads as completeness.

Nothing is estimated. During prototyping four invented figures were caught, including a payout that was actually an internal scoring value rendered as dollars. A plausible number is a liability on a site whose pitch is verification.

Why contradictions are recorded rather than resolved

Where an advertiser's own material disagrees with itself, both readings go in and the disagreement is stated. Acuity Scheduling is the worked example: the headline figure is $50 per referred paying subscription, taken from Acuity's own current program — and the record also carries the $1 flat, $45 paid and 50/50 split models that Acuity publishes for other regions and tiers. Picking one silently would discard the most useful thing on the page, which is that the answer depends on which door you came through.

Why every figure carries a date

Affiliate terms change without notice and directories do not revisit them. Descript is still widely listed at “15% recurring” when their own page says $25 flat. A figure without a date cannot be checked, so every page here states when it was read, and each offer page carries a single sentence under 150 characters containing the brand, the figure and the date together — short enough to survive being quoted in full.

Where this stops

Ancaster reads published material. It does not have access to private partner dashboards except where noted, it does not negotiate rates, and it cannot see terms an advertiser only discloses after approval. Where a figure came from a login-gated dashboard with no public URL, that is said plainly rather than linked to a marketing page that does not contain it.