The offer index
Through a link
The click passes through Ancaster, so it can be counted and credited. This is the only one of the three that is measured.
Platform accounts
An offer only has to beat what the space already earns.
Every spot where an offer could go earns something without one — the ads on a page, the mid-roll on a video, the tip jar on a link page. That is the floor. An offer is worth running only if it clears the floor, which is why these sit beside the offers even though Ancaster never touches a dollar of them and cannot count one.
Three kinds of money
Only one of them moves through a link.
Mixing them up is what makes an all-in-one dashboard misleading. A publisher should not have to know which is which — but the figures must never be added together, because the sum is a number neither party would stand behind.
A platform account
On your own channel
The platform shows the ads and pays you directly. Ancaster sees a monthly total at best, reported by them, on their schedule.
A course, a membership, a tip jar
Your own product
Not an offer at all. It belongs on your link page beside the offers, and the only thing countable about it is the click to it — Ancaster never holds that money.
6 listed · 0 read at the source
What each one is, and what can be counted about it.
There is no rate on this page, on purpose. None of these has been read at the source yet, and what they pay is usually a revenue share or a rate per thousand views that moves with a niche and an audience’s country — not one number anyone can quote. A rate appears here when it has been read, and not before.
Google AdSense ↗
adsense.google.com
Display units on any site you own. Served by algorithm, priced by auction.
What Ancaster can countPlatform-reported. No click of ours, no attribution — an RPM that moves with your niche and your readers' geography.
Its place in a rotationThe floor of a rotation. Whatever no offer fills, this fills.
YouTube Partner Program ↗
youtube.com
Pre-roll and mid-roll on your own videos, plus memberships and Super Thanks.
What Ancaster can countPlatform-reported, monthly. YouTube does not expose click-level data to a third party.
Its place in a rotationBaseline video revenue. Independent of anything Ancaster serves.
Twitch ↗
twitch.tv
Ad revenue share, subscriptions and Bits on your own channel.
What Ancaster can countPlatform-reported. Splits are set by tier and contract, not by us.
Its place in a rotationBaseline live revenue.
Substack ↗
substack.com
Paid newsletter subscriptions you own, on their infrastructure.
What Ancaster can countPlatform-reported. Ancaster can count the click to your subscribe page and nothing after it.
Its place in a rotationYour own product, not an offer. Belongs on the link page beside the offers.
Medium Partner Program ↗
medium.com
A share of member subscription revenue, weighted by read time on your posts.
What Ancaster can countPlatform-reported. No per-reader figure is exposed.
Its place in a rotationMarginal for most, and honest about it.
Ko-fi ↗
ko-fi.com
One-time tips and memberships, on a page you control.
What Ancaster can countPlatform-reported. The click to it is measurable; the tip is not.
Its place in a rotationThe no-offer option. Works where nothing is worth recommending.
What is still owed here
Rates when they are read, not before.
Each of these gets the same treatment as a program in the index: read the current page, record the actual revenue share or fee, note the date it was read. Until that happens each row says what the platform does and what can be tracked, and the rate stays empty. An empty rate is a fact about our research; a guessed one would be a claim about their business.