Opportunities

A product paired with one audience: what that reader is dealing with, what they use instead today, and what it would take to change their mind. Every figure about another company's pricing carries where it came from and how far to trust it.

3 researchedproduct × audience, not productevery claim tiered and sourced

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Three, because three have had the work done. An opportunity is not a product with an audience label attached to it — it is a separate read of what one kind of reader is actually dealing with, and it takes as long as researching the offer did.