Experiments
Every buy of paid traffic against a real offer, published whether it wins, loses, or hasn't run yet. 0 of 1 have a result; the rest are stated as a hypothesis and a budget before the money is spent. A number on this page only ever means a test actually happened — see the note on any planned one for what "not yet" looks like instead.
Get results as they land
One note a week already carries what changed in the corpus. When an experiment concludes, that's in it too.
One note a week, every figure dated and linked to its source. Unsubscribe in one click; we never sell or share the address.