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For advertisers

Publishers whose audience needs you. Priced, counted, receipted.

Ancaster matches your offer to audiences, not follower counts. Book a placement at the publisher’s price, or list an offer they can join. One published rule counts every click.

Create an offer See an offer listing
What an invoice will showShape only · no figures
Being listed in the indexWe read your terms and publish them. Editorial, never sold FreeEditorial, never sold
The commission you setPaid to the publisher who sent the customer You set it
A placement you bookThe publisher’s price. If Ancaster brought you together, 10% of it goes to Ancaster, not on top Their price
Heavy data access for AI toolsNormal use stays free; priced per integration above a volume Not setPublished before anyone is charged
Nobody is billed yet and no outside advertiser is live. The rows are what the invoice will carry; the amounts arrive when they are decided.

Why most affiliate programs go quiet

Not because the rate is low. Because the offer never met an audience that needed it.

You ship A link, a logo pack, a rateOccasionally a banner set. Sometimes a PDF of brand guidelines nobody opens.
They need To understand what the product actually doesElevenLabs is a worked example on this site: filed by its network under a single label, it is in fact 9 products across 7 published pricing tiers, and the thing everyone names it for is one of them. A publisher writing an honest recommendation has to work that out, unpaid, from your marketing site.
So most Send nothing at allNot because the rate is low. Because the offer never met an audience that needed it.
Ancaster Matches, then explains onceYour offer goes to publishers whose audience needs it, with one checked record: what it does, what it pays, the honest downside. Their link still goes straight to you.

What Ancaster will not do, and why you should want that.

This is the part most advertisers push back on. It is also why readers believe the recommendation.

No
You cannot edit the listing

Your offer listing — what it does, what it pays, the rules — is written from your own published terms, with dates and sources. You can correct a fact; you cannot approve the wording.

A listing you approved reads like an ad. Publishers can tell instantly.
No
The downside stays on the page

Every product page says who your product is wrong for. That line is never hidden, footnoted or softened.

It is the one sentence that makes the other twenty believable.
No
No figure we did not see

Clicks are counted here. Sales come from your reports and are labelled as yours, with the date they arrived.

An inflated report is worth less to you than an honest one.
No
You do not pick the publishers

Anyone who meets your published terms can carry your offer. You set the terms, not the guest list.

A hand-picked roster means someone has to sell each publisher in one at a time. Open terms scale without that.

A reader who has just been told where a product falls short believes the rest of the page. That trust is what makes the sale — and it is the first thing a marketing review would delete.

Bot clicks never pad your numbers.

Every click passes through Ancaster before it reaches your site, so each one is checked. A network that does not run its own redirect never sees the click, so it cannot tell a bot from a person.

Bot clicks are taken out of the reports — they can never trigger a commission — and each one is listed with the reason it was dropped.

Worked example · not measured 1,000 clicks
18Search and AI crawlers — bots that announce what they are
11Automated browsers — software clicking with nobody behind it
8Server traffic — clicks from a data centre, not a person’s device
4Repeat clicks — one device clicking far more than a person would
Counted959

These proportions are an illustration of the categories, not a measurement — nothing has run at volume yet. And it does not catch everything: sophisticated fraud is built to look human. The promise is narrow — no click identified as a bot reaches your reports.

What it costs, stated as plainly as we can.

The commission you set goes to the publisher in full. Ancaster’s 10% applies only to a placement where Ancaster brought you together, capped at $250 per deal — out of the publisher’s price, not on top. You both see the receipt.

The whole price list →

Free Being listed in the indexWe read your terms and publish them. Editorial, never sold
You set it The commission you setPaid to the publisher who sent the customer
Their price A placement you bookThe publisher’s price. If Ancaster brought you together, 10% of it goes to Ancaster, not on top
Not set Heavy data access for AI toolsNormal use stays free; priced per integration above a volume

Every fee is on the receipt before it’s on an invoice.

Where this actually stands

One advertiser so far, and it’s our own product.

Aldershot runs first so tracking, payouts and reporting are tested on a real product before anyone else connects theirs. It proves the system works — not yet that another company will pay for it. You’d be answering that.

Create an offer Pricing →