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How it works

One link. Four steps. Nobody followed around the web.

A publisher recommends a product. A reader clicks. Ancaster makes that click count — for the publisher, for the company, and for the reader — without tracking anyone between sites.

The path of one click

01
“link in the show notes”
A publisher recommends something

In a video, a podcast, a newsletter or a bio — in their own words.

02
anc.st/chris/descript
The click reaches us first

For a moment, so it can be counted and credited to the right publisher.

03
Chris sent you
A page that explains it

What the product does, what it costs, and who it is wrong for.

04
descript.com → sign up
The reader buys, or does not

On the company’s own site, through the publisher’s own affiliate link.

Who pays for what

The publisher keeps every cent of the commission.

When a sale comes through, the company pays the publisher’s commission in full. Ancaster’s fee is added on top and paid by the company — never taken out of what the publisher earned.

One $100 sale, example22% commission
$78 · the company keeps $22
↑ to the publisher, in full
Ancaster’s fee added on top and paid by the company · amount not set

What is real today

Some of this runs now. Some of it is still a drawing.

Written from what this codebase actually serves, not from what it is meant to. Anything in the right-hand column is described as planned everywhere else on this site too.

Running today
—The offer index: 302 programs, every one read from the advertiser’s own material and dated
—Product pages for every researched brand, and the redirect from one to the company
—Counting page views and clicks through, without following anyone around the web
—85 capabilities and 10 audiences, so an offer can be found by what it does rather than what a network filed it under
Designed, not built yet
—Short links on ancaster.link — today a product page is served from anc.st
—Bot filtering, so an advertiser is billed for people
—Sale tracking — first for our own product, before anyone else’s
—The publisher profile, and the Audience Card a brand reads