Ancaster Labs · experiment 02 · not live

Display, the way a small publisher would want it.

One tag on your site. At most one ad on a screen, never a pop-up, and video capped at five seconds with the offer first. Your own sponsors fill it first, then Ancaster’s advertisers matched to your audience, so most of what’s shown fits. Every fee is on the page.

Experiment 02Not live

Not live — no figures yet. Fill rates, earnings per 1,000 views and what you keep are published here once a unit has run.

Who fills each slot, in order

Each time a slot can show an ad, Ancaster tries these in order and stops at the first that qualifies. You can switch any of them off.

Your own sponsors0% · you found themBrands that bought a display placement from your Audience Card, at your price.Share of shown ads: not live, no figures yet
Brands Ancaster brought10% to AncasterAdvertisers on Ancaster whose offer fits your profile and allows display. Matched on your audience, not on the reader. Counted as Ancaster’s only with a receipt.Share of shown ads: not live, no figures yet
Offers you already promoteNo feeWhen nothing is sold, the slot shows one of your own live offers as a clearly labelled recommendation. Earns only on a sale.Share of shown ads: not live, no figures yet
Your own ad account, or an open auctionNo Ancaster feePaste your AdSense, Ad Manager or other network tag and it fills whatever is left — their rules and payout, straight to you. Or use a transparent auction with every fee shown. Off by default.Share of shown ads: not live, no figures yet

Your units

300 × 250

In-articleOn by default

After the third paragraph. One per article.

728 × 90 · stacks on mobile

End of pageOn by default

Below your content, above the footer.

16:9 · 5s max

Five-second videoOff by default

Offer in the first second, skippable at once, muted until tapped. Only between episodes on your player page.

One tag, anywhere on the page Loads after your content. No cookies, no cross-site tracking: ads are matched on the page and your profile, not on the reader.

<script src="ancaster.link/d.js" data-p="your-handle" async>

What an ad can’t do here

One ad per screen: Never two ads visible at once, on any screen size.
Nothing that moves your page: Space is reserved before the ad loads. No layout shift, no sticky units, no pop-ups or interstitials.
Video: five seconds, offer first: The offer is on screen in the first second. Skippable immediately. No sound until tapped. No autoplay in articles.
No tracking the reader: No cookies, no cross-site IDs. Matching uses the page and your profile only.
Labelled: Every unit says “Ad” and who paid for it. Your own offers say “Recommended by” and your name.
Collapse, don’t fill with junk: If nothing qualifies, the slot closes. An empty slot is better than a bad ad.

How it connects

Sponsors →Display is one more placement, with its own price, dates and rules. Find publishers →Advertisers choose display by audience fit, not by site traffic alone. Labs →Experiment 01: leading with findings instead of ads. Lab results →Every paid-traffic test, published whether it wins or loses.