Reddit Ads
Promoted posts in feeds and inside comment threads, bought self-serve and targetable down to an individual subreddit. The audience assembles itself by topic, which is the closest a social platform gets to search intent, and a subreddit's own rules sit on top of the platform's ad policy. The cheapest clicks of any mainstream self-serve platform, on an audience with unusually strong defences against advertising.
Will they accept our page?
Conditional
Reddit does not name affiliate marketing, but its URL and landing-page policy lands on the same rule Google's does, in almost the same words: the landing-page URL "must not be solely designed to send a user elsewhere". It also addresses redirects directly, and in our favour — URLs "should not contain redirecting links unless they're being used for marketing data and metric tracking only", which is precisely what the /out hop is and nothing more. Two further conditions bite: the page may not gate content behind an email capture without first explaining the product, and it may not be designed primarily to serve advertisements.
What the destination has to do
- The landing-page URL must match the ad's and must not be solely designed to send the user elsewhere.
- Redirects are permitted where they exist for marketing data and metric tracking only — the measured hop at /out is squarely inside this, and a redirect that existed to disguise the destination would not be.
- Language on the page must match the language of the ad, and the page must not use clickbait or misrepresent the product.
- No email gate before the reader has been told what the product is.
- The page may not be designed primarily to serve ads, and may not use pop-ups, misleading dialogs or non-functional buttons.
Buying it
- Cost
- CPC $0.50–$4 · CPM $3–$15
- Floor
- $5
- How you get in
- self-serve
- Where you can buy
- Global self-serve.
- CPC — Commonly reported at $0.75–$2.00. An order of magnitude below ChatGPT's software CPC, which changes what an affiliate margin can absorb.
What you can aim at
- Subreddit — the sharpest targeting on this list, and the reason the platform is interesting for a niche corpus
- Interest and community category
- Keyword within conversations
- Location, device, operating system
What comes back
Click parameter rdt_cid · pixel yes · server-side yes
A click ID on the destination URL, a pixel, and a Conversions API that takes the click ID back from our side. One pixel per ad account, which matters if several experiments run at once.
Good for
Reaching a niche that has already gathered itself, at the lowest cost per click on this list. Cheap clicks change the arithmetic completely: where a $12 ChatGPT click needs a strong conversion rate to survive a first-month commission, a $1 Reddit click gives an experiment room to be wrong.
Not for
Anything that reads as marketing. The audience is hostile to advertising in a way no other platform's is, and a storefront's honesty is either the thing that saves it here or irrelevant — which makes this the most interesting second test after ChatGPT.
The honest part
The pricing figures here are from secondary benchmark write-ups, not from Reddit, which publishes no rate card; only the policy rules are read from Reddit's own material. Reported CPC ranges vary by a factor of eight across sources, so treat the number as an order of magnitude and nothing finer.
Read from
- Reddit Ads Help — URL and landing page best practices Primary read 2026-09-08
- Reddit Ads Help — Advertising policy overview Primary read 2026-09-08
- Reddit Ads Help — Editorial requirements Primary read 2026-09-08
- Benly — Reddit Ads cost benchmarks (secondary) read 2026-09-08