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SEO and search visibility: what 6 tools cost

Finding the queries worth ranking for, and tracking whether you do. Every price is the plan a buyer actually lands on to get this capability — not the headline figure on the pricing page, and not the free tier that leaves it out.

6 tools, 12 plans pricedfrom $29read 2026-09-26

SEO Audit Ubersuggest Analyze website SEO and get improvement recommendations $29/mo Individual Details → SEO and Keyword Analytics GetGenie Keyword difficulty, search volume and competitor gaps, shown beside the draft rather than in a separate tool. $49/mo Pro Details → Semrush SEO Keyword research, site audit, and rank tracking $99/mo ProCore SEO features Details → Keyword Research SE Ranking Keyword research tool drawing on a database of billions of keywords across 188 country/region databases — reports search volume, keyword difficulty, CPC, and search intent, and groups results by similarity or topic cluster. $103/mo Core (annual) Details → Rank Tracking SE Ranking Daily rank tracker covering Google, Bing, Yahoo, and YouTube across desktop and mobile — tracks down to city/ZIP-code local results and 35+ SERP features, plus visibility in AI answers from ChatGPT, Gemini, and Perplexity. $103/mo Core (annual) Details → Competitor Analysis SE Ranking Competitor keyword, traffic and backlink comparison. $103/mo Core (annual) Details → Content Optimization SE Ranking On-page recommendations scored against the pages already ranking. $103/mo Core (annual) Details → SEO and Content Analytics Frase.io Tracks how optimised drafts perform after publishing, against the queries they were written for. $129/mo Professional Details → Content Editor Surfer SEO AI-assisted writing environment that scores drafts in real time against semantic saturation, NLP entity coverage, and structural hierarchy, pulling live SERP data as rankings shift — guides writers toward content that matches what's already ranking. $179/mo Standard Details → SERP Analyzer Surfer SEO Forensic analysis tool that breaks down the top 50 search results for a keyword, scoring 500+ on-page ranking signals including page speed, schema markup, media usage, and backlink profiles — shows what's actually working for competitors who already rank. $179/mo Standard Details → Content Audit Surfer SEO Connects to Google Search Console and scans a site's existing pages for optimization opportunities, prioritizing page-2 content with decent impressions but low clicks — flags the fastest wins for improving rankings on content already published. $179/mo Standard Details → AI Writer Surfer SEO AI writing model trained on Surfer's proprietary SEO datasets that drafts full articles optimized for topical depth and E-E-A-T signals rather than keyword stuffing — produces publish-ready, SEO-scored content without a human writer starting from scratch. $179/mo Standard Details →

This page compares what each tool does and what it costs. It does not name a winner: picking one honestly needs a researched verdict for every option, and the corpus does not carry those yet — so nothing here is ranked by anything but price.

When these prices change, we send a note

Vendors change plans and quietly move capabilities between tiers. We re-read the terms and send one note a week with what moved — including seo and search visibility.

One note a week, every figure dated and linked to its source. Unsubscribe in one click; we never sell or share the address.