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Email automation: what 26 tools cost

Sequences that send themselves based on what a subscriber does. Every price below is the plan a buyer actually lands on to get this capability — not the headline figure on the pricing page, and not the free tier that does not include it. Read from each vendor's own material and dated.

Ordered by what it costs, cheapest first, starting at Free. 2 more products do this and have no researched price, so they are not listed here.
Mailchimp Email Mailchimp Verified 2026-08-22 Email campaign creation and automation Free FreeFree tier Details → Reminders & Automation Koalendar Verified 2026-08-22 Automated email and SMS reminders, cancellation policies, and follow-ups. $9.99/mo Pro (monthly billing)the plan this buyer lands on Details → iContact Email Marketing Icontact Verified 2026-08-22 Email marketing platform $10/mo Monthly subscriptionPer-contact monthly email subscription Details → Campaigner Lite Campaigner Verified 2026-08-22 Email marketing platform $14/mo Essentials/Litethe plan this buyer lands on Details → Email Automation Brevo Verified 2026-08-22 Trigger-based email sequences built in a visual workflow editor, with contact scoring, segmentation and A/B testing on the send. $18/mo Standardthe plan this buyer lands on Details → Google Workspace Gmail Verified 2026-08-22 Gmail with Drive, Docs, Meet and enterprise features $18/mo Business StandardMost common paid tier Details → AWeber Email Aweber Verified 2026-08-22 Email creation and automation $20/mo PlusAutomation features Details → GetResponse Email Getresponse Verified 2026-08-22 Email marketing and automation $29/mo PlusAutomation included Details → Email Automation Ghost Verified 2026-08-22 Welcome sequences and segmented sends based on subscriber tier and where they signed up. $29/mo Publisherthe plan this buyer lands on Details → Klaviyo Email Klaviyo Verified 2026-08-22 Segmented email and automated flows $30/mo StarterBasic email features Details → Moosend Email Marketing Moosend Verified 2026-08-22 Marketing automation $30/mo SaaS subscriptionTiered email volume pricing model Details → Superhuman Mail superhuman Verified 2026-08-24 Keyboard-driven email client with AI-assisted triage, scheduled sends, and read-status tracking — designed for high-volume email users who want speed over a traditional mail app interface. $30/mo Starterthe plan this buyer lands on Details → Campaign Monitor Professional Campaign Monitor Verified 2026-08-22 Email marketing and campaign automation $31/mo Essentialsthe plan this buyer lands on Details → Fastmail Email Service Fastmail Verified 2026-08-22 Privacy-focused paid email hosting with custom domain support, integrated calendar and contacts, masked-email aliasing to hide your real address, and offline access — funded entirely by subscriptions rather than ads or data collection. $35/mo Annual subscriptionPer-user annual email subscription Details → Integrations & Automations JotForm Verified 2026-08-22 Connect forms to email, CRM, spreadsheets, and other business tools automatically. $39/mo Bronzethe plan this buyer lands on Details → Visual Automations Kit Verified 2026-08-22 Branching sequences that fire on what a subscriber does or is tagged with. $39/mo CreatorUnlimited automations are the single reason a free user upgrades. Details → Constant Contact Email Constant Contact Verified 2026-08-22 Email campaign templates and automation $45/mo Email PlusAdvanced features Details → Email Marketing Drip Verified 2026-08-22 Email campaigns and automations for e-commerce $49/mo StandardE-commerce entry tier Details → Instantly Cold Email Platform Instantly Verified 2026-08-22 Email marketing automation $49/mo SaaS subscriptionRecurring monthly subscription charges Details → Automation Workflows Intercom Verified 2026-08-22 Triggered messages and workflows based on customer actions and behaviors. $85/mo Advancedthe plan this buyer lands on Details → Kartra Marketing Platform Kartra Verified 2026-08-22 All-in-one marketing platform $99/mo Monthly subscriptionMonthly recurring subscription model Details → Cold Email Campaigns lemlist Verified 2026-08-22 Personalized cold email outreach with variable fields and multi-step sequences. $109/mo Multichannel (monthly billing)the plan this buyer lands on Details → Deliverability Optimization lemlist Verified 2026-08-22 Warm-up sequences and best practices to maximize email delivery rates. $109/mo Multichannel (monthly billing)the plan this buyer lands on Details → Bouncer Verification Bouncer Verified 2026-08-22 Email validation and list cleaning $125/mo Standardthe plan this buyer lands on Details → Email Automation Clickfunnels 2 Verified 2026-08-22 Built-in email sequences and automation $297/mo ProAdvanced automation Details → InboxAlly Pro Plan inboxally Verified 2026-08-24 Email deliverability service that runs engagement campaigns to keep sender reputation high and emails out of spam folders — works alongside existing email marketing tools rather than replacing them. $645/mo Plusthe plan this buyer lands on Details →

This page compares what each tool does and what it costs. It does not name a winner: picking one honestly needs a researched verdict for every option, and the corpus does not carry those yet — so nothing here is ranked by anything but price.

When these prices change, we send a note

Vendors change plans and quietly move capabilities between tiers. We re-read the terms and send one note a week with what moved — including email automation.

One note a week, every figure dated and linked to its source. Unsubscribe in one click; we never sell or share the address.