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Landing pages and forms: what 15 tools cost

Pages and signup forms that turn visitors into subscribers. Every price below is the plan a buyer actually lands on to get this capability — not the headline figure on the pricing page, and not the free tier that does not include it. Read from each vendor's own material and dated.

Ordered by what it costs, cheapest first, starting at $10.
OptinMonster Optin Forms Optinmonster Verified 2026-08-22 Pop-ups and lead capture forms $10/mo SilverPop-up builder Details → AWeber Pages Aweber Verified 2026-08-22 Landing pages and sign-up forms $20/mo PlusForm integration Details → Landing Page Builder Thrive Themes Verified 2026-08-22 Create high-converting landing pages without coding $25/mo Thrive Suite (annual)the plan this buyer lands on Details → Landingi Landing Pages Landingi Verified 2026-08-22 Drag-and-drop landing page builder with 400+ templates and an AI page generator — adds A/B testing, EventTracker behavior analytics, and programmatic page generation for producing bulk campaign-variant pages at scale. $29/mo SaaS subscriptionPer-user monthly subscription model Details → Leadpages Builder Leadpages Verified 2026-08-22 Drag-drop landing page templates $37/mo StandardCore templates Details → Drag-and-Drop Form Builder JotForm Verified 2026-08-22 No-code form creation with drag-and-drop interface and conditional logic. $39/mo Bronzethe plan this buyer lands on Details → Landing Pages and Forms Kit Verified 2026-08-22 Hosted pages and embeddable forms that turn a visitor into a subscriber. $39/mo CreatorAvailable free, but the people who pay are the ones already automating. Details → Checkout Page Builder ThriveCart Verified 2026-08-22 Customizable checkout pages with upsells and order bumps $47/mo Standard Monthlythe plan this buyer lands on Details → Unbounce Pages Unbounce Verified 2026-08-22 AI-powered landing pages and optimization $72/mo StarterPage templates Details → Typeform Plus Plan typeform Verified 2026-08-24 Form and survey builder presenting one question at a time in a conversational format — used for lead capture, surveys, and quizzes with higher completion rates than traditional multi-field forms. $79/mo Plus (monthly)the plan this buyer lands on Details → ClickFunnels Funnel Builder Clickfunnels 2 Verified 2026-08-22 Drag-drop funnel creation and sales pages $97/mo StandardFull funnel access Details → Outgrow Interactive Content Outgrow Verified 2026-08-22 Interactive content platform $99/mo SaaS subscriptionPer-interaction and monthly subscription model Details → Gravity Forms Plugin Gravity Verified 2026-08-22 WordPress form-builder plugin with drag-and-drop fields, conditional logic, and payment integrations for Stripe, PayPal, and Square — the Basic license covers one site, scaling to Pro (3 sites) and Elite (unlimited sites, all add-ons). $199/mo License purchaseProfessional form plugin license sales Details → Pipefy Forms Pipefy Verified 2026-08-22 Intelligent form and data collection $200/mo BusinessAdvanced forms Details → Instapage Pages Instapage Verified 2026-08-22 High-performance landing pages with personalization $500/mo Starterthe plan this buyer lands on Details →

This page compares what each tool does and what it costs. It does not name a winner: picking one honestly needs a researched verdict for every option, and the corpus does not carry those yet — so nothing here is ranked by anything but price.

When these prices change, we send a note

Vendors change plans and quietly move capabilities between tiers. We re-read the terms and send one note a week with what moved — including landing pages and forms.

One note a week, every figure dated and linked to its source. Unsubscribe in one click; we never sell or share the address.