Marketing automation: what 36 tools cost
Multistep campaigns and behavioral sends triggered by what a customer does. Every price below is the plan a buyer actually lands on to get this capability — not the headline figure on the pricing page, and not the free tier that does not include it. Read from each vendor's own material and dated.
This page compares what each tool does and what it costs. It does not name a winner: picking one honestly needs a researched verdict for every option, and the corpus does not carry those yet — so nothing here is ranked by anything but price.
When these prices change, we send a note
Vendors change plans and quietly move capabilities between tiers. We re-read the terms and send one note a week with what moved — including marketing automation.
One note a week, every figure dated and linked to its source. Unsubscribe in one click; we never sell or share the address.